One Direction - What Makes You Beautiful (Official Video)
One Direction - What Makes You Beautiful (Official Video) by OneDirectionVEVO has 1,737,278,627 views on YouTube as of 29 September 2026, making it the 187th most-viewed music video tracked by The Billion View Club. It was published on 19 Aug 2011 and has averaged 314,732 views a day since. It needs 262,721,373 more views to reach 2 billion.
Milestones
| Milestone | Status | Crossed | Days from upload |
|---|---|---|---|
| 100M | Passed before tracking began | – | – |
| 250M | Passed before tracking began | – | – |
| 500M | Passed before tracking began | – | – |
| 1B | Passed before tracking began | – | – |
| 2B | Next: 262,721,373 views to go | – | – |
Tracking began on 28 Sep 2026, so the date and speed of earlier milestones are unknown. Crossings seen since then are interpolated between the two daily snapshots either side. Methodology