Rihanna - S&M
Rihanna - S&M by RihannaVEVO has 284,683,515 views on YouTube as of 29 September 2026, making it the 3087th most-viewed music video tracked by The Billion View Club. It was published on 31 Jan 2011 and has averaged 49,774 views a day since. It needs 215,316,485 more views to reach 500 million.
Milestones
| Milestone | Status | Crossed | Days from upload |
|---|---|---|---|
| 100M | Passed before tracking began | – | – |
| 250M | Passed before tracking began | – | – |
| 500M | Next: 215,316,485 views to go | – | – |
Tracking began on 28 Sep 2026, so the date and speed of earlier milestones are unknown. Crossings seen since then are interpolated between the two daily snapshots either side. Methodology